Published News
27 Votes
Q&A: Boohoo's Chris Bale on digital marketing for fashion retail
http://econsultancy.com —
In the early days of e-commerce people assumed that consumers wouldn't want to buy clothes online.Along with big ticket items like beds and furniture it was thought that customers wanted to be able to go into a store and see the products first hand.That assumption, while understandable, has proven to be totally incorrect and online fashion retailers are flourishing - but it is still a difficult b
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30 Votes
UK jobs moves: Kraft Foods, OgilvyOne, Rocket Fuel
http://econsultancy.com —
Once again we compile the most senior, surprising and influential job moves in the UK.This time we cover appointments at Kraft Foods, OgilvyOne, The Rubicon Project and Scout Media.--Kraft Foods has hired former Kerry Foods chief marketing officer Phil Chapman. He will head up Kraft’s central and eastern Europe chocolate division.Rocket Fuel has appointed Oliver Hülse, former
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33 Votes
36% of consumers read marketing emails on mobile
http://econsultancy.com —
More than a third of consumers (36%) read marketing emails on mobile, according to new research .According to digital agency Steel, this rises to 55% among 18-34 year olds, highlighting the fact that brands need to optimise their email marketing for mobile devices.The stats are supported by a Knotice study we reported in April which found that 27% of emails are opened on mobile devices.
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39 Votes
Facebook goes public, FB shares open at $42.05
http://econsultancy.com —
The wait is finally over. After years of anticipation and weeks of headlines, the world's largest social network is a publicly-traded company.FB shares, which priced at $38 yesterday, became available to the general public in the past hour on the NASDAQ.After a delay, the stock hit the market at a opening price of $42.05. It is currently trading at around $40.Facebook's IPO is a huge milestone fo
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33 Votes
Handling online returns: 14 best practice tips
http://econsultancy.com —
Returns are an issue for every retailer, and some sectors more than others. They could be viewed as bothersome, but the returns process does offer an opportunity to showcase your excellent customer service and can have a positive impact of future retention rates, if done well. There is much you can do to reduce returns rates, providing better imagery and information on product pages, but eve
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32 Votes
Twitter's three rules for mobile success
http://econsultancy.com —
Mobile services need to get better at “filling the gaps” in our daily lives, Twitter’s Bruce Daisley said at an IAB conference today.In a talk about “Mobile and Social”, Daisley said that in order to succeed businesses need to follow three rules.They must be:Authentically mobile.Simple to understand.Easy to action.By adhering to these rules, services cater to the con
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29 Votes
Your tablet loves Mad Men: new report explores the multi-screen reality
http://econsultancy.com —
Econsultancy has just finished a new report, The Multi-Screen Marketer, written on behalf of the Interactive Advertising Bureau and based on a survey to over 1,800 consumers. The goal was to find out how they use a second screen while watching television and to help us understand the impact of these behaviors on advertising and marketing.There's no shortage of research on the topic
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39 Votes
GM ditching paid Facebook ads: report
http://econsultancy.com —
Facebook apparently hasn't experienced any problems convincing investors to put their money into its IPO, but while the social network focuses its attention on Wall Street, it might do well to pay more attention to a nearby street: Madison Avenue.That's because, according to a Wall Street Journal report, GM, the world's largest car maker, apparently isn't hot on Facebook's paid ads.In fact, it's
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